An analysis of consumer behaviour when adopting technological innovation: a Brazilian perspective of e-books

Author： Gomes Márcio De Oliveira Mota; Danielle Miranda De Oliveira Arruda  

Publisher： Inderscience Publishers

ISSN： 1741-878X

Source： International Journal of Technology Marketing, Vol.6, Iss.2, 2011-10, pp. : 101-115

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Consumer Reactions to CSR: A Brazilian Perspective

By Carvalho Sergio   Sen Sankar   Oliveira Mota Márcio   Lima Renata  

Journal of Business Ethics, Vol. 91, Iss. 2, 2010-02 ,pp. : 291-310

Springer Publishing Company

Access to resources Recommend Favorite

Consumer attitudes to utility products: a consumer behaviour perspective

By Watson Anna   Viney Howard   Schomaker Patrick  

Marketing Intelligence & Planning, Vol. 20, Iss. 7, 2002-11 ,pp. : 394-404

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Factor analysis approach of decision making in Indian e-banking: a value adding consumer's perspective

By Ali Sadia Samar   Bharadwaj R.K.  

International Journal of Business Innovation and Research, Vol. 4, Iss. 4, 2010-06 ,pp. : 298-320

Inderscience Publishers

Access to resources Recommend Favorite

Examining technological innovation of Apple using patent analysis

By Jun Sunghae   Park Sang Sung  

Industrial Management & Data Systems, Vol. 113, Iss. 6, 2013-06 ,pp. : 890-907

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Innovation in sustainable-new and emerging-technological fields: a patent-based perspective for Greece

By Markatou Maria  

International Journal of Innovation and Regional Development, Vol. 5, Iss. 1, 2013-03 ,pp. : 26-40

Inderscience Publishers

Access to resources Recommend Favorite