Investigating the drivers that influence the adoption of differentiated food products: The case of a Greek urban area

Author: Loizou Efstratios   Michailidis Anastasios   Chatzitheodoridis Fotios  

Publisher: Emerald Group Publishing Ltd

ISSN: 0007-070X

Source: British Food Journal, Vol.115, Iss.7, 2013-06, pp. : 917-935

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Abstract