Publisher: Emerald Group Publishing Ltd
ISSN: 0258-0543
Source: Strategic Direction, Vol.21, Iss.8, 2005-08, pp. : 12-14
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Nike, a great name in ‐ cameras?: How best to handle brand extensions
Strategic Direction, Vol. 20, Iss. 8, 2004-08 ,pp. :
Journal of Business Ethics, Vol. 90, Iss. 3, 2009-12 ,pp. :