Corporate behavior and strategy: When reputation counts

Author：

ISSN： 0258-0543

Source： Strategic Direction, Vol.21, Iss.8, 2005-08, pp. : 26-29

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Global brand market-entry strategy to manage corporate reputation

By Omar Maktoba Jr Robert L. Williams Lingelbach David

Journal of Product and Brand Management, Vol. 18, Iss. 3, 2009-05 ,pp. : 177-187

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Corporate reputation: concept and measurement

By Caruana Albert

Journal of Product and Brand Management, Vol. 6, Iss. 2, 1997-02 ,pp. : 109-118

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Corporate brand reputation and the adoption of innovations

By Corkindale David Belder Marcus

Journal of Product and Brand Management, Vol. 18, Iss. 4, 2009-07 ,pp. : 242-250

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Relationships between personal and corporate reputation

By Bromley Dennis B.

European Journal of Marketing, Vol. 35, Iss. 3-4, 2001-04 ,pp. : 316-334

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Developing an environmental corporate reputation on the internet

By Gurau Calin

Marketing Intelligence & Planning, Vol. 31, Iss. 5, 2013-07 ,pp. : 522-537

Emerald Group Publishing Ltd

Access to resources Recommend Favorite