Global brand market-entry strategy to manage corporate reputation

By Omar Maktoba   Jr Robert L. Williams   Lingelbach David  

Journal of Product and Brand Management, Vol. 18, Iss. 3, 2009-05 ,pp. : 177-187

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation

By Lai Chi-Shiun  

Journal of Business Ethics, Vol. 95, Iss. 3, 2010-09 ,pp. : 457-469

Springer Publishing Company

Access to resources Recommend Favorite

Consumer adoption of technological innovations

By Saaksjarvi Maria  

European Journal of Innovation Management, Vol. 6, Iss. 2, 2003-02 ,pp. : 90-100

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Corporate reputation: concept and measurement

By Caruana Albert  

Journal of Product and Brand Management, Vol. 6, Iss. 2, 1997-02 ,pp. : 109-118

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The relationship of reputation and credibility to brand success

By Herbig Paul   Milewicz John  

Journal of Consumer Marketing, Vol. 12, Iss. 4, 1995-04 ,pp. : 5-10

Emerald Group Publishing Ltd

Access to resources Recommend Favorite