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Author: Corkindale David Belder Marcus
Publisher: Emerald Group Publishing Ltd
ISSN: 1061-0421
Source: Journal of Product and Brand Management, Vol.18, Iss.4, 2009-07, pp. : 242-250
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
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Corporate reputation: concept and measurement
Journal of Product and Brand Management, Vol. 6, Iss. 2, 1997-02 ,pp. :