Publisher: Emerald Group Publishing Ltd
ISSN: 0263-5577
Source: Industrial Management & Data Systems, Vol.105, Iss.4, 2005-05, pp. : 443-458
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
How humor in advertising works: A meta-analytic test of alternative models
Marketing Letters, Vol. 22, Iss. 2, 2011-06 ,pp. :