Exploring individual personality factors as drivers of M-shopping acceptance

Author: Aldás-Manzano Joaquín   Ruiz-Mafé Carla   Sanz-Blas Silvia  

Publisher: Emerald Group Publishing Ltd

ISSN: 0263-5577

Source: Industrial Management & Data Systems, Vol.109, Iss.6, 2009-06, pp. : 739-757

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract