Cross-cultural Business Gift Giving: A New Conceptualization and Theoretical Framework

Author: Arunthanes Wiboon   Tansuhaj Patriya   Lemak David J  

Publisher: Emerald Group Publishing Ltd

ISSN: 0265-1335

Source: International Marketing Review, Vol.11, Iss.4, 1994-04, pp. : 44-55

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Abstract