Ideal and actual product adaptation in US exporting firms: market-related determinants and impact on performance

Author： Johnson Jean L   Arunthanes Wiboon  

Publisher： Emerald Group Publishing Ltd

ISSN： 0265-1335

Source： International Marketing Review, Vol.12, Iss.3, 1995-03, pp. : 31-46

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Determinants of new product performance in small firms

By O'Dwyer Michele   Ledwith Ann  

International Journal of Entrepreneurial Behaviour and Research, Vol. 15, Iss. 2, 2009-03 ,pp. : 124-136

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Effects of market-related assets on innovativeness and operational performance in SMEs

By Hyvönen Saara   Tuominen Matti   Erälinna Leena  

The International Journal of Entrepreneurship and Innovation, Vol. 5, Iss. 3, 2004-08 ,pp. : 167-177

IP Publishing Ltd

Access to resources Recommend Favorite

Keys for Success in Exporting to the US Market

By Darling John R.  

European Journal of Marketing, Vol. 19, Iss. 2, 1993-12 ,pp. : 17-30

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Product strategies of European and Japanese multinational firms in the US market: an empirical investigation

By Murray Janet Y  

International Marketing Review, Vol. 13, Iss. 6, 1996-06 ,pp. : 58-69

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The impact of market orientation on product innovativeness and business performance

By Sandvik I.L.   Sandvik K.  

International Journal of Research in Marketing, Vol. 20, Iss. 4, 2003-12 ,pp. : 355-376

Elsevier

Access to resources Recommend Favorite