Author: Yavas Ugur
Publisher: Emerald Group Publishing Ltd
ISSN: 0265-1335
Source: International Marketing Review, Vol.15, Iss.2, 1998-02, pp. : 140-150
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Sources of Power in International Marketing Channels
By Katsikeas Constantine S. Goode Mark M. H. Katsikea Eva
Journal of Marketing Management, Vol. 16, Iss. 1-3, 2000-02 ,pp. :
Power and influence structures in distribution channels
European Journal of Marketing, Vol. 7, Iss. 2, 1993-12 ,pp. :