A cross-cultural comparison of style in Eastern European emerging markets

Author: Manrai Lalita A   Lascu Dana-Nicoleta   Manrai Ajay K   Babb Harold W  

Publisher: Emerald Group Publishing Ltd

ISSN: 0265-1335

Source: International Marketing Review, Vol.18, Iss.3, 2001-06, pp. : 270-285

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Abstract