Author: Havila Virpi Johanson Jan Thilenius Peter
Publisher: Emerald Group Publishing Ltd
ISSN: 0265-1335
Source: International Marketing Review, Vol.21, Iss.2, 2004-04, pp. : 172-186
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Business history and international business
Business History, Vol. 51, Iss. 3, 2009-05 ,pp. :
International business versus international marketing
International Marketing Review, Vol. 19, Iss. 1, 2002-03 ,pp. :