Author: Ha Jungbok Karande Kiran Singhapakdi Anusorn
Publisher: Emerald Group Publishing Ltd
ISSN: 0265-1335
Source: International Marketing Review, Vol.21, Iss.4-5, 2004-04, pp. : 447-461
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By Katsikeas Constantine S. Piercy Nigel F.
European Journal of Marketing, Vol. 25, Iss. 1, 1991-01 ,pp. :
By Trang T.M. Nguyen Nigel J. Barrett Tho D. Nguyen
Journal of Customer Behaviour, Vol. 3, Iss. 3, 2004-12 ,pp. :