Effects of materialism and religious values on attitudes towards cause-related marketing

By Erdoğan B. Zafer   Torun Tolga   Gönüllüoğlu Sevgi  

Social Business, Vol. 4, Iss. 2, 2014-0 ,pp. : 153-168

Westburn Publishers Ltd

Access to resources Recommend Favorite

Antecedents and Consequences of Skepticism toward Health Claims: An Empirical Investigation of Singaporean Consumers

By Tan Soo-Jiuan   Tan Khai-Ling  

Journal of Marketing Communications, Vol. 13, Iss. 1, 2007-03 ,pp. : 59-82

Routledge Ltd

Access to resources Recommend Favorite

The meaning and uses of cause-related marketing

By Ikiebey Godson   Omovbude Rita   Shogbanmu Segun   Otubanjo Olutayo  

The Marketing Review, Vol. 15, Iss. 3, 2015-0 ,pp. : 383-400

Westburn Publishers Ltd

Access to resources Recommend Favorite

Cause marketing communications: Consumer inference on attitudes towards brand and cause

By Samu Sridhar   Wymer Walter  

European Journal of Marketing, Vol. 48, Iss. 7-8, 2014-07 ,pp. : 1333-1353

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Corporate social responsibility or cause-related marketing? The role of cause specificity of CSR

By Sheikh Sana-ur-Rehman   Beise-Zee Rian  

Journal of Consumer Marketing, Vol. 28, Iss. 1, 2011-01 ,pp. : 27-39

Emerald Group Publishing Ltd

Access to resources Recommend Favorite