Signals of global advertising appeals in emerging markets

Author： Oyedele Adesegun Minor Michael S. Ghanem Salma

ISSN： 0265-1335

Source： International Marketing Review, Vol.26, Iss.4-5, 2009-07, pp. : 521-541

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Effective advertising appeals for websites of small boutique hotels

By Lwin Michael Phau Ian

Journal of Research in Interactive Marketing, Vol. 7, Iss. 1, 2013-03 ,pp. : 18-32

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

How transfer of R&D to emerging markets nurtures global innovation performance

By Harryson Sigvald J. Soberg Peder Veng

International Journal of Technology and Globalisation, Vol. 4, Iss. 4, 2010-04 ,pp. : 367-391

Inderscience Publishers

Access to resources Recommend Favorite

Factoring emerging markets into the relationship between global liquidity and commodities

Journal of Economic Studies, Vol. 42, Iss. 4, 2015-09 ,pp. : 622-640

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Examining the effect of TV advertising appeals on brand attitudes and advertising efforts in Iran

By Feiz Davood Fakharyan Meysam Jalilvand Mohammad Reza Hashemi Marzieh

Journal of Islamic Marketing, Vol. 4, Iss. 1, 2013-03 ,pp. : 101-125

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Marketing Signals in Industrial Markets

By Herbig Paul Milewicz John C Gulbro Robert

Industrial Management & Data Systems, Vol. 94, Iss. 9, 1994-09 ,pp. : 16-21

Emerald Group Publishing Ltd

Access to resources Recommend Favorite