Market orientation in the mental models of decision makers: two cross-border value chains

Author: Grunert Klaus G.   Trondsen Torbjørn   Campos Emilio Gonzalo   Young James A.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0265-1335

Source: International Marketing Review, Vol.27, Iss.1, 2010-01, pp. : 7-27

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Abstract