Comparative advertising effectiveness in Latin America: evidence from Chile

Author： Manzur Enrique   Uribe Rodrigo   Hidalgo Pedro   Olavarrieta Sergio   Farías Pablo  

Publisher： Emerald Group Publishing Ltd

ISSN： 0265-1335

Source： International Marketing Review, Vol.29, Iss.3, 2012-05, pp. : 277-298

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