Author： Mohr Jakki J. Sengupta Sanjit Slater Stanley F.
Publisher： Emerald Group Publishing Ltd
ISSN： 0275-6668
Source： Journal of Business Strategy, Vol.33, Iss.6, 2012-10, pp. : 4-14
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Access to resources
Recommend
Meeting real needs with real products
Strategy and Leadership, Vol. 29, Iss. 1, 2001-02 ,pp. :
Branding paradigm for the bottom of the pyramid markets
By Rajagopal
Measuring Business Excellence, Vol. 13, Iss. 4, 2009-11 ,pp. :