The effect of odd pricing on demand

Author： Gendall Philip   Holdershaw Judith   Garland Ron  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.31, Iss.11-12, 1997-11, pp. : 799-813

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Estimating the effect of odd pricing

By Gendall Philip  

Journal of Product and Brand Management, Vol. 7, Iss. 5, 1998-05 ,pp. : 421-432

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A cointegration analysis of demand: implications for pricing

By Misra Sanjog R   Trivedi Minakshi  

Pricing Strategy and Practice, Vol. 5, Iss. 4, 1997-04 ,pp. : 156-163

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Odd pricing effects: an examination using adaptation-level theory

By Kinard Brian R.   Capella Michael L.   Bonner Greg  

Journal of Product and Brand Management, Vol. 22, Iss. 1, 2013-02 ,pp. : 87-94

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Heterogeneity of consumer demand: opportunities for pricing of services

By Taher Ahmed   Basha Hanan El  

Journal of Product and Brand Management, Vol. 15, Iss. 5, 2006-08 ,pp. : 331-340

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Estimating residential water demand in the absence of volumetric water pricing

By Houk Eric E.  

Global Business and Economics Review, Vol. 12, Iss. 3, 2010-08 ,pp. : 196-202

Inderscience Publishers

Access to resources Recommend Favorite