Markets of a single customer: exploiting conceptual developments in market segmentation

Author: Kara Ali   Kaynak Erdener  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.31, Iss.11-12, 1997-11, pp. : 873-895

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract