Author： Yau Oliver H.M. McFetridge Peter R Chow Raymond P.M. Lee Jenny S.Y. Sin Leo Y.M. Tse Alan C.B.
Publisher： Emerald Group Publishing Ltd
ISSN： 0309-0566
Source： European Journal of Marketing, Vol.34, Iss.9-10, 2000-09, pp. : 1111-1127
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