Estimating the value of corporate co-branding synergies

Author: Chang Wei-Lun   Chang Kuan-Chi  

Publisher: Emerald Group Publishing Ltd

ISSN: 0368-492X

Source: Kybernetes: The International Journal of Systems & Cybernetics, Vol.41, Iss.1-2, 2012-03, pp. : 239-253

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Abstract