The Tarnished Image: Anticipating and Minimizing the Impact of Negative Publicity in Health Services Organizations

Author： Henthorne Beth Hogan   Henthorne Tony L  

Publisher： Emerald Group Publishing Ltd

ISSN： 0736-3761

Source： Journal of Consumer Marketing, Vol.11, Iss.3, 1994-03, pp. : 44-54

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The negative impact of brand extensions on parent brand image

By Martínez Eva   Pina José M  

Journal of Product and Brand Management, Vol. 12, Iss. 7, 2003-11 ,pp. : 432-448

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Leading the Way in New Product Introductions: Publicity's Message Sequencing Success With Corporate Credibility and Image as Moderators

By Ivanov Bobi   Sims Jeanetta D.   Parker Kimberly A.  

Journal of Public Relations Research, Vol. 25, Iss. 5, 2013-11 ,pp. : 442-466

Routledge Ltd

Access to resources Recommend Favorite

The Impact of Situational Influences on Corruption in Organizations

By Rabl Tanja  

Journal of Business Ethics, Vol. 100, Iss. 1, 2011-04 ,pp. : 85-101

Springer Publishing Company

Access to resources Recommend Favorite

Corporate image in the leisure services sector

By Minkiewicz Joanna   Evans Jody   Bridson Kerrie   Mavondo Felix  

Journal of Services Marketing, Vol. 25, Iss. 3, 2011-05 ,pp. : 190-201

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Macroeconomic policies and their impact on health in Zimbabwe in the 1980s and 1990s: an analysis of the prevalence of diarrhoea, malnutrition, maternal mortality and access to health services

By Matshalaga Neddy  

Development Southern Africa, Vol. 17, Iss. 5, 2000-12 ,pp. : 769-790

Routledge Ltd

Access to resources Recommend Favorite