Creative strategies for connecting with mature individuals

ISSN： 0736-3761

Source： Journal of Consumer Marketing, Vol.14, Iss.4, 1997-04, pp. : 310-322

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

A Content Analysis of the Portrayal of Mature Individuals in Television Commercials

By Peterson R.T. Ross D.T.

Journal of Business Ethics, Vol. 16, Iss. 4, 1997-03 ,pp. : 425-433

Springer Publishing Company

Access to resources Recommend Favorite

Perseverance strategies of enterprising individuals

By Gelderen Marco van

International Journal of Entrepreneurial Behaviour and Research, Vol. 18, Iss. 6, 2012-09 ,pp. : 630-648

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Message framing strategies for new and mature products

By Arora Raj

Journal of Product and Brand Management, Vol. 16, Iss. 6, 2007-09 ,pp. : 377-385

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The PISCES Process: guiding clients to creative positioning strategies

By Vardis Harry Vasa-Sideris Sandra

The Journal of Business and Industrial Marketing, Vol. 15, Iss. 2-3, 2000-04 ,pp. : 163-169

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Strategic complexity and success - small firms' strategies in a mature market

By Hewitt-Dundas Nola

Journal of Small Business and Enterprise Development, Vol. 8, Iss. 3, 2001-03 ,pp. : 275-285

Emerald Group Publishing Ltd

Access to resources Recommend Favorite