Author: Aggarwal Praveen
Publisher: Emerald Group Publishing Ltd
ISSN: 0736-3761
Source: Journal of Consumer Marketing, Vol.14, Iss.5, 1997-05, pp. : 391-400
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
First Time Buyers of a Repurchasable New Product
European Journal of Marketing, Vol. 9, Iss. 2, 1993-12 ,pp. :