Attitudes towards offensive advertising: an Australian study

ISSN： 0736-3761

Source： Journal of Consumer Marketing, Vol.16, Iss.3, 1999-03, pp. : 288-295

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Attitudes Towards Gender Portrayal in Advertising: An Australian Perspective

By Harker Michael Harker Debra Svensen Stuart

Journal of Marketing Management, Vol. 21, Iss. 1-2, 2005-02 ,pp. : 251-264

Routledge Ltd

Access to resources Recommend Favorite

Consumers' response to offensive advertising: a cross cultural study

By Chan Kara Li Lyann Diehl Sandra Terlutter Ralf

International Marketing Review, Vol. 24, Iss. 5, 2007-09 ,pp. : 606-628

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The influence of religion on attitudes towards the advertising of controversial products

By Fam Kim Shyan Waller David S Erdogan B Zafer

European Journal of Marketing, Vol. 38, Iss. 5-6, 2004-05 ,pp. : 537-555

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Saudi consumers' attitudes towards advertising: a contemporary perspective

By Alabdali Obaid S.

J. for International Business and Entrepreneurship Development, Vol. 4, Iss. 4, 2010-06 ,pp. : 265-274

Inderscience Publishers

Access to resources Recommend Favorite

Taiwanese students' attitudes towards and beliefs about advertising

By Yang Chung-Chuan

Journal of Marketing Communications, Vol. 6, Iss. 3, 2000-09 ,pp. : 171-183

Routledge Ltd

Access to resources Recommend Favorite