Riding the coat-tails of a positive review: rave reviews and attitude transfer

Author： Chapman Kenneth J Aylesworth Andrew

ISSN： 0736-3761

Source： Journal of Consumer Marketing, Vol.16, Iss.5, 1999-05, pp. : 418-440

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Delivering sustainable innovation: A positive attitude

Strategic Direction, Vol. 25, Iss. 3, 2009-02 ,pp. : 29-31

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Riding the Waves of Innovation

By Wollard Karen K.

Development and Learning in Organizations: An International Journal, Vol. 26, Iss. 5, 2012-08 ,pp. : 40-41

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Riding the S-curve

By Austin Martin

International Journal of Medical Marketing, Vol. 4, Iss. 3, 2004-07 ,pp. : 264-270

Palgrave Macmillan Ltd

Access to resources Recommend Favorite

The effects of review valence in organic versus sponsored blog sites on perceived credibility, brand attitude, and behavioural intentions

Marketing Intelligence & Planning, Vol. 33, Iss. 4, 2015-06 ,pp. : 508-521

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Age is just a number: Rave culture and the cognitively young "thirty something"

By Goulding Christina Shankar Avi

European Journal of Marketing, Vol. 38, Iss. 5-6, 2004-05 ,pp. : 641-658

Emerald Group Publishing Ltd

Access to resources Recommend Favorite