The association endorsement and consumers' intention to purchase

Author: Daneshvary Rennae   Schwer R Keith  

Publisher: Emerald Group Publishing Ltd

ISSN: 0736-3761

Source: Journal of Consumer Marketing, Vol.17, Iss.3, 2000-03, pp. : 203-213

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract