Purchase intention of Chinese consumers toward a US apparel brand: a test of a composite behavior intention model

ISSN： 0736-3761

Source： Journal of Consumer Marketing, Vol.28, Iss.3, 2011-05, pp. : 187-199

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Factors affecting Mexican college students' purchase intention toward a US apparel brand

By Lee Min-Young Kim Youn-Kyung Pelton Lou Knight Dee Forney Judith

Journal of Fashion Marketing and Management, Vol. 12, Iss. 3, 2008-07 ,pp. : 294-307

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Japanese consumers' need for uniqueness: Effects on brand perceptions and purchase intention

By Knight Dee K. Kim Eun Young

Journal of Fashion Marketing and Management, Vol. 11, Iss. 2, 2007-05 ,pp. : 270-280

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Indian consumers' brand equity toward a US and local apparel brand

By Lee Hyun-Joo Kumar Archana Kim Youn-Kyung

Journal of Fashion Marketing and Management, Vol. 14, Iss. 3, 2010-01 ,pp. : 469-485

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Antecedents of luxury brand purchase intention

By Hung Kuang-peng Chen Annie Huiling Peng Norman Hackley Chris Tiwsakul Rungpaka Amy Chou Chun-lun

Journal of Product and Brand Management, Vol. 20, Iss. 6, 2011-09 ,pp. : 457-467

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The association endorsement and consumers' intention to purchase

By Daneshvary Rennae Schwer R Keith

Journal of Consumer Marketing, Vol. 17, Iss. 3, 2000-03 ,pp. : 203-213

Emerald Group Publishing Ltd

Access to resources Recommend Favorite