Fads: segmenting the fad-buyer market

ISSN： 0736-3761

Source： Journal of Consumer Marketing, Vol.20, Iss.3, 2003-05, pp. : 252-265

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Segmenting Industrial Markets by Buyer Sophistication

By Barnes James G. McTavish Ronald

European Journal of Marketing, Vol. 17, Iss. 6, 1993-12 ,pp. : 16-33

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Segmenting the online consumer market

By Aljukhadar Muhammad Senecal Sylvain

Marketing Intelligence & Planning, Vol. 29, Iss. 4, 2011-06 ,pp. : 421-435

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Segmenting the energy market: problems and successes

By Simkin Lyndon Dibb Sally

Marketing Intelligence & Planning, Vol. 29, Iss. 6, 2011-09 ,pp. : 580-592

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Segmenting the Over 50s' Market

By Metz David

The Marketing Review, Vol. 6, Iss. 3, 2006-09 ,pp. : 231-241

Westburn Publishers Ltd

Access to resources Recommend Favorite

Segmenting the grey market: the case for fifty-plus "lifegroups"

By Carrigan Marylyn

Journal of Marketing Practice: Applied Marketing Science, Vol. 4, Iss. 2, 1998-02 ,pp. : 43-56

Emerald Group Publishing Ltd

Access to resources Recommend Favorite