Customer loyalty and customer loyalty programs

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Journal of Consumer Marketing, Vol. 20, Iss. 4, 2003-07 ,pp. : 294-316

Emerald Group Publishing Ltd

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Loyalty programs and a sense of community

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Journal of Services Marketing, Vol. 19, Iss. 4, 2005-04 ,pp. : 222-233

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The role of loyalty programs in behavioral and affective loyalty

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Customer loyalty programs: are they fair to consumers?

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