Relations among attractiveness of endorsers, match-up, and purchase intention in sport marketing in China

Author: Liu Matthew Tingchi   Huang Yu-Ying   Minghua Jiang  

Publisher: Emerald Group Publishing Ltd

ISSN: 0736-3761

Source: Journal of Consumer Marketing, Vol.24, Iss.6, 2007-09, pp. : 358-365

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract