Choosing non-conventional treatments: consumers' attempt at controlling health care

Author： Rajamma Rajasree K. Pelton Lou E.

ISSN： 0736-3761

Source： Journal of Consumer Marketing, Vol.27, Iss.2, 2010-01, pp. : 127-138

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Value chains in health care

By Pitta Dennis A Laric Michael V

Journal of Consumer Marketing, Vol. 21, Iss. 7, 2004-07 ,pp. : 451-464

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Antecedents and Consequences of Skepticism toward Health Claims: An Empirical Investigation of Singaporean Consumers

By Tan Soo-Jiuan Tan Khai-Ling

Journal of Marketing Communications, Vol. 13, Iss. 1, 2007-03 ,pp. : 59-82

Routledge Ltd

Access to resources Recommend Favorite

Religiosity and Muslim consumers' decision-making process in a non-Muslim society

By Razzaque Mohammed Abdur Chaudhry Sadia Nosheen

Journal of Islamic Marketing, Vol. 4, Iss. 2, 2013-06 ,pp. : 198-217

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Non-Muslim consumers’ perception toward purchasing halal food products in Malaysia

Journal of Islamic Marketing, Vol. 6, Iss. 1, 2015-03 ,pp. : 133-147

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Value Marketing in the Health Care Industry

By Lindgreen Adam Hingley Martin Antioco Michael

Journal of Marketing Management, Vol. 27, Iss. 3-4, 2011-03 ,pp. : 199-206

Routledge Ltd

Access to resources Recommend Favorite