Are consumers what they consume? - Linking lifestyle segmentation to product attributes: an exploratory study of the Chinese mobile phone market

By Zhu Hengyuan   Wang Qing   Yan Ligang   Wu Guisheng  

Journal of Marketing Management, Vol. 25, Iss. 3-4, 2009-04 ,pp. : 295-314

Routledge Ltd

Access to resources Recommend Favorite

Hidden consumers in marketing – the neglect of consumers with scarce resources in affluent societies

By Ekström Karin M.   Hjort Torbjörn  

Journal of Marketing Management, Vol. 25, Iss. 7-8, 2009-09 ,pp. : 697-712

Routledge Ltd

Access to resources Recommend Favorite

Chinese children as consumers: an analysis of their new product information sources

By McNeal James U   Ji Mindy F  

Journal of Consumer Marketing, Vol. 16, Iss. 4, 1999-04 ,pp. : 345-365

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Marketing to Chinese consumers on the internet

By Yu Jun  

Marketing Intelligence & Planning, Vol. 24, Iss. 4, 2006-06 ,pp. : 380-392

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The construct "lifestyle" in market segmentation: The behaviour of tourist consumers

By González Ana M   Bello Laurentino  

European Journal of Marketing, Vol. 36, Iss. 1-2, 2002-02 ,pp. : 51-85

Emerald Group Publishing Ltd

Access to resources Recommend Favorite