Consumer behaviour and sensory preference differences: implications for wine product marketing

Author： Bruwer Johan   Saliba Anthony   Miller Bernadette  

Publisher： Emerald Group Publishing Ltd

ISSN： 0736-3761

Source： Journal of Consumer Marketing, Vol.28, Iss.1, 2011-01, pp. : 5-18

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Product Liability Legislation, Consumer Behaviour and Marketing Strategy

By Lebermann Yehoshua  

European Journal of Marketing, Vol. 18, Iss. 1, 1993-12 ,pp. : 56-63

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Religious Contrasts in Consumer Decision Behaviour Patterns: Their Dimensions and Marketing Implications

By Delener Nejdet  

European Journal of Marketing, Vol. 28, Iss. 5, 1994-05 ,pp. : 36-53

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Product personality and its influence on consumer preference

By Govers P.C.M.   Schoormans J.P.L.  

Journal of Consumer Marketing, Vol. 22, Iss. 4, 2005-04 ,pp. : 189-197

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Marketing causes and implications of consumer confusion

By Mitchell Vincent-Wayne   Papavassiliou Vassilios  

Journal of Product and Brand Management, Vol. 8, Iss. 4, 1999-04 ,pp. : 319-342

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumer behaviour in the context of SMS-based marketing

By Shareef Mahmud Akhter   Dwivedi Yogesh K.   Rana Nripendra P.  

The Marketing Review, Vol. 15, Iss. 2, 2015-0 ,pp. : 135-160

Westburn Publishers Ltd

Access to resources Recommend Favorite