Measuring the impact of inter-attitudinal conflict on consumer evaluations of foreign products

Author： Bandyopadhyay Subir   Wongtada Nittaya   Rice Gillian  

Publisher： Emerald Group Publishing Ltd

ISSN： 0736-3761

Source： Journal of Consumer Marketing, Vol.28, Iss.3, 2011-05, pp. : 211-224

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