Author: Thorsdottir Fanney Sveinsdottir Kolbrun Jonsson Fridrik H. Einarsdottir Gunnthorunn Thorsdottir Inga Martinsdottir Emilia
Publisher: Emerald Group Publishing Ltd
ISSN: 0736-3761
Source: Journal of Consumer Marketing, Vol.29, Iss.1, 2012-01, pp. : 4-12
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