The impact of lifestyle and ethnocentrism on consumers' purchase intentions of fresh fruit in China

Author: Qing Ping   Lobo Antonio   Chongguang Li  

Publisher: Emerald Group Publishing Ltd

ISSN: 0736-3761

Source: Journal of Consumer Marketing, Vol.29, Iss.1, 2012-01, pp. : 43-51

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract