Do Millennials read books or blogs? Introducing a media usage typology of the internet generation

Author： Kilian Thomas Hennigs Nadine Langner Sascha

ISSN： 0736-3761

Source： Journal of Consumer Marketing, Vol.29, Iss.2, 2012-03, pp. : 114-124

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

A typology of consumption based on ethnic origin and media usage

By Hui Michael K. Laroche Michel Kim Chankon

European Journal of Marketing, Vol. 32, Iss. 9-10, 1998-10 ,pp. : 868-883

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Do you know Y? Mobile internet and the thumb generation

By Lim Lynn L.K. Chou Mei Wen Melewar T.C.

International Journal of Technology Marketing, Vol. 3, Iss. 2, 2008-06 ,pp. : 137-152

Inderscience Publishers

Access to resources Recommend Favorite

Segmenting cyberspace: a customer typology for the internet

By Barnes Stuart J. Bauer Hans H. Neumann Marcus M. Huber Frank

European Journal of Marketing, Vol. 41, Iss. 1-2, 2007-01 ,pp. : 71-93

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The elderly's internet usage: an updated look

By Reisenwitz Tim Iyer Rajesh Kuhlmeier David B. Eastman Jacqueline K.

Journal of Consumer Marketing, Vol. 24, Iss. 7, 2007-11 ,pp. : 406-418

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Social Media as Political Participation Tool Among Millennials: An Applied Research on Egyptian Social Media Users

International Journal of Online Marketing (IJOM), Vol. 8, Iss. 4, 2018-10 ,pp. : 15-37

IGI Global_journal

Access to resources Recommend Favorite