Period of time: 2014年2期
Publisher: Emerald Group Publishing Ltd
Founded in: 1983
Total resources: 123
ISSN: 0736-3761
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Consumer Marketing,volume 29,issue 2
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Longitudinal study of digital marketing strategies targeting Millennials
By Smith Katherine Taken in (2012)
Journal of Consumer Marketing,volume 29,issue 2 , Vol. 29, Iss. 2, 2012-03 , pp.By Eastman Jacqueline K.,Liu Jun in (2012)
Journal of Consumer Marketing,volume 29,issue 2 , Vol. 29, Iss. 2, 2012-03 , pp.Do Millennials read books or blogs? Introducing a media usage typology of the internet generation
By Kilian Thomas,Hennigs Nadine,Langner Sascha in (2012)
Journal of Consumer Marketing,volume 29,issue 2 , Vol. 29, Iss. 2, 2012-03 , pp.Loyalty and or disloyalty to a search engine: the case of young Millennials
By Veloutsou Cleopatra,McAlonan Alan in (2012)
Journal of Consumer Marketing,volume 29,issue 2 , Vol. 29, Iss. 2, 2012-03 , pp.The emergence of marketing in Millennial new ventures
By Lingelbach David,Patino Anthony,Pitta Dennis A. in (2012)
Journal of Consumer Marketing,volume 29,issue 2 , Vol. 29, Iss. 2, 2012-03 , pp.By Young Amy M.,Hinesly Mary D. in (2012)
Journal of Consumer Marketing,volume 29,issue 2 , Vol. 29, Iss. 2, 2012-03 , pp.Segmenting the toy industry: a study of pre-teen Millennials
By Patino Anthony,Kaltcheva Velitchka D.,Lingelbach David,Pitta Dennis A. in (2012)
Journal of Consumer Marketing,volume 29,issue 2 , Vol. 29, Iss. 2, 2012-03 , pp.