Journal of Consumer Marketing,volume 29,issue 2  (03-2014)

Period of time: 2014年2期

Publisher: Emerald Group Publishing Ltd

Founded in: 1983

Total resources: 123

ISSN: 0736-3761

Subject: F7 Trade Economy

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Journal of Consumer Marketing,volume 29,issue 2

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Segmenting the toy industry: a study of pre-teen Millennials

By Patino Anthony,Kaltcheva Velitchka D.,Lingelbach David,Pitta Dennis A. in (2012)

Journal of Consumer Marketing,volume 29,issue 2 , Vol. 29, Iss. 2, 2012-03 , pp. 156-162

Emerald Group Publishing Ltd

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