Mapping strategic groups: an international example

ISSN： 0885-8624

Source： The Journal of Business and Industrial Marketing, Vol.12, Iss.1, 1997-01, pp. : 66-75

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Strategic groups analysis (SGA) as a tool for strategic marketing

By n Carlos Flaviá Polo Yolanda

European Journal of Marketing, Vol. 33, Iss. 5-6, 1999-05 ,pp. : 548-569

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Subtle strategic insights from strategic groups analysis

By Flavian Carlos Haberberg Adrian Polo Yolanda

Journal of Strategic Marketing, Vol. 7, Iss. 2, 1999-06 ,pp. : 89-106

Routledge Ltd

Access to resources Recommend Favorite

Cognitive mapping: a tool to support strategic management

By Tyler David

Journal of Fashion Marketing and Management, Vol. 5, Iss. 4, 2001-12 ,pp. : 353-357

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The supplier-retailer relationship in the context of strategic groups

By Ruíz Francisco José Más

International Journal of Retail & Distribution Management, Vol. 28, Iss. 2, 2000-02 ,pp. : 93-106

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A model for governance in international strategic alliances

By Sharma Dharma Deo

The Journal of Business and Industrial Marketing, Vol. 13, Iss. 6, 1998-06 ,pp. : 511-528

Emerald Group Publishing Ltd

Access to resources Recommend Favorite