A model for governance in international strategic alliances

ISSN： 0885-8624

Source： The Journal of Business and Industrial Marketing, Vol.13, Iss.6, 1998-06, pp. : 511-528

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Understanding alliances: a review of international aspects in strategic marketing

By Townsend Janell D.

Marketing Intelligence & Planning, Vol. 21, Iss. 3, 2003-06 ,pp. : 143-155

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Governance structures in strategic alliances: transaction cost versus resource-based perspective

By Chen H. Chen T.-J.

Journal of World Business, Vol. 38, Iss. 1, 2003-02 ,pp. : 1-14

Elsevier

Access to resources Recommend Favorite

Emergence of a third culture: shared leadership in international strategic alliances

By Rodríguez Carlos M

International Marketing Review, Vol. 22, Iss. 1, 2005-01 ,pp. : 67-95

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Behavioral attributes and performance in international strategic alliances: Review and future directions

By Robson Matthew J. Skarmeas Dionysis Spyropoulou Stavroula

International Marketing Review, Vol. 23, Iss. 6, 2006-11 ,pp. : 585-609

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The influence of behavioural and organisational characteristics on the success of international strategic alliances

By Kauser Saleema Shaw Vivienne

International Marketing Review, Vol. 21, Iss. 1, 2004-03 ,pp. : 17-52

Emerald Group Publishing Ltd

Access to resources Recommend Favorite