The PISCES Process: guiding clients to creative positioning strategies

Author： Vardis Harry   Vasa-Sideris Sandra  

Publisher： Emerald Group Publishing Ltd

ISSN： 0885-8624

Source： The Journal of Business and Industrial Marketing, Vol.15, Iss.2-3, 2000-04, pp. : 163-169

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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