Bridging the gap between suppliers and customers through relationship promoters: theoretical considerations and empirical results

Author: Walter Achim   Gem³nden Hans Georg  

Publisher: Emerald Group Publishing Ltd

ISSN: 0885-8624

Source: The Journal of Business and Industrial Marketing, Vol.15, Iss.2-3, 2000-04, pp. : 86-105

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract