![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Author: Wagner William B. Gopalakrishna Srinath
Publisher: Emerald Group Publishing Ltd
ISSN: 0885-8624
Source: The Journal of Business and Industrial Marketing, Vol.16, Iss.7, 2001-12, pp. : 540-552
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Is industrial marketing different?
European Journal of Marketing, Vol. 3, Iss. 2, 1969-06 ,pp. :
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
The role of service in industrial marketing
By Arnfield Ron
European Journal of Marketing, Vol. 2, Iss. 1, 1968-03 ,pp. :