Incorporating shortage strategies in industrial marketing

Author： Wagner William B.   Gopalakrishna Srinath  

Publisher： Emerald Group Publishing Ltd

ISSN： 0885-8624

Source： The Journal of Business and Industrial Marketing, Vol.16, Iss.7, 2001-12, pp. : 540-552

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Marketing Strategies in Industrial Marketing: A Framework Applied to a Steel Producer

By Håksansson Håkan  

European Journal of Marketing, Vol. 14, Iss. 5-6, 1993-12 ,pp. : 365-377

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Incorporating ethnicity into marketing intelligence and planning

By Burton Dawn  

Marketing Intelligence & Planning, Vol. 20, Iss. 7, 2002-11 ,pp. : 442-451

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Marketing Signals in Industrial Markets

By Herbig Paul   Milewicz John C   Gulbro Robert  

Industrial Management & Data Systems, Vol. 94, Iss. 9, 1994-09 ,pp. : 16-21

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Is industrial marketing different?

By Smallbone D.W.  

European Journal of Marketing, Vol. 3, Iss. 2, 1969-06 ,pp. : 120-122

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The role of service in industrial marketing

By Arnfield Ron  

European Journal of Marketing, Vol. 2, Iss. 1, 1968-03 ,pp. : 24-36

Emerald Group Publishing Ltd

Access to resources Recommend Favorite