Marketing policies of companies in a cyclical sector: an empirical study of the construction industry in the United Kingdom

Author: Bennett Roger  

Publisher: Emerald Group Publishing Ltd

ISSN: 0885-8624

Source: The Journal of Business and Industrial Marketing, Vol.20, Iss.3, 2005-03, pp. : 118-126

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract