Relationship marketing in supply chain: an empirical analysis in the Brazilian service sector

Author: Vieira Valter Afonso   Monteiro Plinio R.R.   Veiga Ricardo Teixeira  

Publisher: Emerald Group Publishing Ltd

ISSN: 0885-8624

Source: The Journal of Business and Industrial Marketing, Vol.26, Iss.7, 2011-08, pp. : 524-531

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