Author: Chen Yen-Chun Li Po-Chien Lin Ya-Hui
Publisher: Emerald Group Publishing Ltd
ISSN: 0885-8624
Source: The Journal of Business and Industrial Marketing, Vol.28, Iss.2, 2013-01, pp. : 125-136
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By Joglekar Prafulla Tavana Madjid Rappaport Jack
International Journal of Integrated Supply Management, Vol. 2, Iss. 3, 2006-01 ,pp. :
By Peters Linda D. Fletcher Keith P.
Journal of Marketing Management, Vol. 20, Iss. 7-8, 2004-08 ,pp. :