Understanding brand's value: advancing brand equity tracking to brand equity management

Author: Leiser Michael  

Publisher: Emerald Group Publishing Ltd

ISSN: 0894-4318

Source: Handbook of Business Strategy, Vol.5, Iss.1, 2004-01, pp. : 216-222

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract