Status and Conspicuousness - Are They Related? Strategic Marketing Implications for Luxury Brands

By Truong Yann   Simmons Geoff   McColl Rodd   Kitchen Philip  

Journal of Strategic Marketing, Vol. 16, Iss. 3, 2008-07 ,pp. : 189-203

Routledge Ltd

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Status consumption in cross-national context: Socio-psychological, brand and situational antecedents

By Shukla Paurav  

International Marketing Review, Vol. 27, Iss. 1, 2010-01 ,pp. : 108-129

Emerald Group Publishing Ltd

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How the strength of parent brand associations influence the interaction effects of brand breadth and product similarity with brand extension evaluations

By Wu Cochen   Yen Yung-Chien  

Journal of Product and Brand Management, Vol. 16, Iss. 5, 2007-08 ,pp. : 334-341

Emerald Group Publishing Ltd

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Attitudes toward domestic and foreign luxury brand apparel: A comparison between status and non status seeking teenagers

By Phau Ian   Leng Yip Siew  

Journal of Fashion Marketing and Management, Vol. 12, Iss. 1, 2008-02 ,pp. : 68-89

Emerald Group Publishing Ltd

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Examining the effects of service brand communications on brand evaluation

By Grace Debra   O'Cass Aron  

Journal of Product and Brand Management, Vol. 14, Iss. 2, 2005-02 ,pp. : 106-116

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